Inspiring the customer’s confidence
Women “with a curvier figure” were reluctant at first, but afterwards they realized that they finally had “their own personal style” that is fashionable, attractive and far more comfortable. PIA ANTONIA founder Mira Dworschak reflects: “Earlier when we found a terrific new brand for our client it was cause for celebration. After 10 years, the original options of four or five name brands expanded to 20 suppliers.”
When selecting new products, PIA ANTONIA asks the following questions:
– What is this company’s international standing?
– How familiar is this company with the question of plus sizes?
– How interesting/exciting/trendy are the assortments?
– How is the quality of materials, processing and fitting?
– Where does the company manufacture its products?